Fast Facts
DATES: June 4 - June 18, 2025
GENERAL LOCATION: Bologna, Italy
ENROLLMENT CAPACITY: 16
FOCUS: International PR and Marketing
PARTNER UNIVERSITY: University of Jamestown, Ontario Tech University
PROJECT COST: $4,145 + airfare
INCLUDES: Travel insurance; housing; welcome and farewell dinners; reporting trips and excursions to visit sites and meet with representatives in the communities. Academic credit is optional. DOES NOT INCLUDE AIRFARE.
International Public Relations and Marketing
Students will have a two part focus; International PR and Marketing and Exploring the World of Public Relations
Exploring the World of Public Relations will provides an overview and exploration into the key elements of designing and implementing a global PR campaign. Students will partner with local merchants and artists in the city of Bologna to bring unique features and stories of the region to life. Students will design and launch a multi-faceted campaign during the program, as well as complete a highlight reel to showcase key aspects of their campaign. Course will be focused on PR but also include social media, graphic design and video editing.
In International PR and Marketing, students will be capitalizing on Bologna’s location in Italy, to explore the concept of Public Relations on a global scale. Students will have the opportunity to learn from working PR professionals from around the world to understand the key factors and challenges in designing and executing an international PR campaign. The course will feature guest lectures, field trips and a 2 night excursion to Milan. Course will be focused on PR but also include social media, graphic design and video editing.
Instruction and Academic Credit
Instruction will come from a combination of traditional classroom teachings and field experience, with the program’s overall goal to be one centered in experiential learning. Lectures will be from ieiMedia faculty and outside industry professionals from around the world.
Students have the option to earn three(3) credits of upper-division journalism elective for The Bologna Project. The credits will be issued by the University of Jamestown, and we will work with you so they are easily transferable to your university. Transfer credit ultimately depends on a student’s home university. The cost is $150/credit – the academic credit is $450 for The Bologna Project (See the FACT SHEET at the top of the page for Program Cost).
Program Director
Kathryn Lancioni is lecturer in the School of Communication and Information at Rutgers University. She is an award-winning, internationally recognized expert in the field of communications and was recently named as one of PR News’ “People of the Year.” Her expertise lies in the intersection of communication, technology, and society. Ms. Lancioni has a unique appreciation and understanding of its dynamic landscape working as a journalist, public relations executive, communications strategist, and college professor. She has worked for some of the world’s leading PR agencies and with numerous global corporations, and in 2006 she launched Presenting Perfection, a communications consultancy. Ms. Lancioni has served on the faculty of Fairleigh Dickinson University, Montclair State University, Seton Hall University, St. John Fisher College, and William Paterson University, has guest lectured at various universities, and has been the featured speaker at many international conferences. She is the author of three books, a regular contributor to Medium, and a member of The Forbes Business Council.
Jane McManus
Jane McManus is an author, academic and sports writer. Her book The Fast Track: Inside the Surging Business of Women’s Sports details the progress and
View complete faculty biographies on our Bologna Faculty Page.
APPLICATION, PAYMENTS, AND WAITLISTS
APPLICATION DEADLINE: Our formal deadline has passed, but we are still accepting applications for summer 2025 as long as spots remain available. Please review our application instructions and reach out to admissions@ieimedia.com if you have any questions. We are here to support you through the application process and are so excited to learn more about your interest in studying abroad with ieiMedia! If you have questions about applying, you can also start a conversation with us by clicking the Get Started button. Please refer to the Application Deadline Details for more information.
PAYMENT DEADLINES: see Payment, Cancelation and Refund Policy for information on deposit deadlines and amounts.
ENROLLMENT CAPACITY AND WAITLISTS: ieiMedia projects have a defined capacity limitation for applicants. Since there is a limited number of applicants who can attend, you can only be guaranteed a spot when you (1) have paid your Application Fee and (2) made payments on time according to the Costs and Payment Schedule. If a program has reached capacity OR you have not met the requirements for enrollments, you will be placed on the waitlist until requirements are met and capacity is available.
ACADEMIC CREDIT
Academic credits can be earned for this ieiMedia Project. Requesting course credit is optional. This course offers an option to earn three credits of an upper-division journalism elective. The cost for academic credit is $150/credit. Students choosing this option must indicate so in their application. After applying, student will find procedures in our Student Portal to request academic credit through our school of record, University of Jamestown. NOTE: Students on a quarter system will be able to transfer as four credits at no additional fee. Transfer credit ultimately depends on a student's home university. Please check with your university for procedures to follow when transferring credits to your institution.
Application Details, Travel Advisory, Financial Aid
Application Deadline Details
Our formal deadline has passed, but we are still accepting applications for summer 2025 as long as spots remain available. Please review our application instructions and reach out to admissions@ieimedia.com if you have any questions. We are here to support you through the application process and are so excited to learn more about your interest in studying abroad with ieiMedia!
If you do not have the necessary access to submit your application, please reach out to admissions@ieimedia.com to speak with an advisor.
Get started now to reserve your place or contact the ieiMedia Director of Admissions at: admissions@ieimedia.com
APPLICATION DEADLINE: Our formal deadline has passed, but we are still accepting applications for summer 2025 as long as spots remain available. Please review our application instructions and reach out to admissions@ieimedia.com if you have any questions. We are here to support you through the application process and are so excited to learn more about your interest in studying abroad with ieiMedia!
Travel Advisory
ieiMedia will be monitoring The US Department of State Travel Advisories and will provide status updates to those who sign up for the project regarding important information.
Financial Aid
Students studying abroad for the summer term have limited financial aid options, but Pell grant recipients are encouraged to apply and receive our help in applying for a Gilman Study Abroad Scholarship which can award up to $5,000. Check with your school’s financial aid office and your study abroad offices to find out if other assistance is available. For more information on financial aid, get started by connecting with us here.
QUESTIONS? Contact the ieiMedia Director of Admissions at admissions@ieimedia.com You can also schedule an ieiMedia advising session.
Past information session recordings and slides can be viewed here.